I have other blogs on networking that speak more about how to do it and where. However, I was speaking with a client recently who does a lot of networking and suggested that nothing seems to go anywhere afterward. I said it’s all in your follow-up and proceeded to share some thoughts with them on how I handle networking follow up. They suggested that I share this with everyone else as well.
Networking is an invaluable skill in the professional world, often determining the trajectory of our careers and businesses. However, the real magic of networking lies not just in making connections but in effectively nurturing them. here I will delve into the crucial steps I use to follow up after networking, ensuring that each connection you make is not just a fleeting encounter but a stepping stone to greater opportunities.
Capturing Information: The First Step
At any networking event, whether online or in-person, the initial step is to gather contact information. This can be done by exchanging business cards, capturing details directly on your phone, or using electronic card capture tools that integrate with your database or CRM system. Remember, it’s not just about collecting a name and a number; it’s about starting a relationship. Let your new contacts know that you intend to follow up and inquire about their preferred method of communication, be it email, text, or social media. Pro tip: Take a picture or make a note that helps you remember them visually.
Organizing Contacts Post-Event
If you don’t have an automatic capture tool, ensure you transfer the collected information into a spreadsheet, CRM, or your contacts list as soon as possible, same day or next day is preferred. Label each contact with details like where you met (e.g., “Elite Business Networking Event – Dec 2023”), and any specific topics you discussed. This process step is key to personalizing future interactions.
My 24/48 Hour Rule
Within 24 to 48 hours of the event, block time in your calendar for follow-ups. This could involve connecting on LinkedIn, sending an email, or a text message. Remember to use their preferred communication method. If you can’t adhere to my 24/48 time frame make sure you still follow up. Even if there’s no immediate action to take, adding a note in your contacts about where and when you met will jog your memory in future interactions.
Building the Relationship
If your new contact is local, consider inviting them for a coffee or visiting their place of business. For online connections, a virtual coffee meet-up can be just as effective, especially if you add a personal touch like sending a coffee gift card to a local shop.
The goal of this meeting should be to understand each other’s businesses better and explore potential collaborations or referrals.
Long-Term Networking Success
By following these steps for each contact, you’ll not only grow your network but also deepen each connection. This approach transforms a simple exchange of contact information into a powerful tool for business growth and professional development.
Effective networking is more than just meeting new people; it’s about building lasting relationships. By mastering the art of follow-up, you ensure that each connection you make has the potential to evolve into a valuable professional relationship. Remember, in the world of networking, it’s not just who you know, but how you nurture those connections that counts.
